The Importance of Email Marketing in Driving Business Results
When it comes to the most important digital marketing tools for small businesses, email stands head and shoulders above other channels. This is due to its direct communication with customers and measurable results. Email marketing is also a cost-effective strategy for growing business revenue and building brand loyalty.
Marketing emails are different from personal communications because they’re designed to drive subscriber actions that benefit the business, such as signing up for an event or purchasing a product. These goals are often more aggressive than personal emails and may include exclusive offers or incentives to entice action.
Email marketers use a wide range of campaigns to meet their business objectives, ranging from onboarding new subscribers to re-engaging inactive ones. The key is to understand your audience, their interests and the type of content that drives engagement. Then, plan and execute your outreach campaign accordingly.
An important factor that distinguishes a marketing email from a general newsletter is its call to action (CTA). Ensure your CTA is prominent and clearly visible within the body of the message. This will improve click-through rates and conversions.
Creating a clear, concise and compelling subject line will also help increase the likelihood that your email is opened. According to research by Boomerang, subject lines between 30 and 50 characters, or four to seven words, perform best.
A well-crafted email will have engaging and informative content that aligns with your company’s goals. This will establish you as a thought leader in your industry and provide value to your subscribers. In addition, it’s critical to include a link to your website in your marketing messages so that your readers can learn more.
While email is a great way to keep current customers up to date on your products or services, it’s also an excellent vehicle for promoting valuable content and updates on your website. This builds trust and fosters customer loyalty, which can result in repeat purchases and referrals.
If you’ve ever let a potential customer slip through the cracks, email is an effective tool for re-engaging them. With a reminder of their abandoned cart or tailored suggestions based on past purchases, email can help convert them into paying customers again.
Using a variety of formats in your email marketing campaigns is essential to increasing engagement and conversions. It is also crucial to segment your audience to tailor the content and calls to action, resulting in higher relevancy and engagement rates.
Finally, ensuring your email is mobile-friendly will make it easier for subscribers to interact with your content and encourage them to take action. Moreover, the ability to measure and analyze your campaigns will allow you to gain vital insights into what is working and what isn’t so that you can continuously improve.
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Kirstyn Kramp, lives in a small town with her husband and soon to be baby! She is an avid traveler and is always planning their next trip.
Kirstyn started working online four years ago for multiple reasons. She wanted to work from anywhere so they can not only continue but increase their traveling, she wanted to ‘stay home’ when they started their family while still earning an income, and finally, she feels working online is the way of the future and there is a lot of money to be made!
Kirstyn tried multiple different online business opportunities and listened to every so called guru on the internet, until finally she found the winning course and expert. Through this she created her online business showing other business owners tips, tools and marketing solutions.
Kirstyn Kramp
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